What's harder: completing an IRONMAN triathlon (2.4mi swim, 112mi bike, 26.2mi run) or building a company? Ask Lagoon Founder, Ryan Hurley, and without hesitation he'll answer the latter. This is also coming from someone who spent most of his youth and his college career as a DI elite swimmer. What he learned in and around the water has certainly built the stamina to play the long game when it comes to building his sleep wellness company, but nothing can prepare for the unforeseen obstacles that arise along the way that he sheds light on. We chat all things in overcome sustained setbacks, going back to investors to ask for more money for one more shot, and the invaluable role spouses play along the way.